Pinpoint the best accounts + what to sell + who to work with at each partner

• Customer overlaps
• Product whitespace
• Multi-partner triangulation
• High-propensity-to-buy targeting
• Expansion targets
• New logo accounts
• Data sharing governance controls

Activate sales plays across sales teams and partners and measure pipeline sourced and influenced

• Co-selling introductions
• P2P orchestration
• Multi-partner sales plays
• Through-channel activation
• Ecosystem-aware agents
• Partner-influence pipeline attribution
• Partner-influenced revenue attribution

Increase ROI on every marketing campaign and program with partner-informed ABM target lists.

• Multi-partner ABM targeting
• Strategic events
• Partner-involved demand gen
• Co-selling days
• MDF allocations
• Partner-impact attribution

Scaling P2P at SAP

Learn about SAP’s industry-leading blueprint for scaling multi-partner and P2P sales motions around their customers.

Partnertap Demo

PartnerTap’s ecosystem platform and automation gives you a complete solution for co-selling and sales transformation. Watch the quick demo to see it in action.

The Co-Selling Manifesto

The Co-Selling Manifesto spells out the hard truths, choices, urgency, and principles revenue leaders must embrace to avoid relegation.

Co-Selling Best Practices

What to do, what not to do, and best practices for building a productive co-selling relationship with salespeople at your partners.

We use PartnerTap to orchestrate our Power of Three program and run co-sell sales plays with, through, and across our partner ecosystem.”

DARRYL GRAY,
SVP ISV Partner Management